Design Dna - Logos: 300+ International Logos Deconstructed

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Logo design continues to be in the top most popular categories for graphic design books.Shows successful international logo solutionsProvides useful and practical information that designers can apply to their own workDesign DNA: Logos is a practical and inspirational guide to logo design, and an invaluable sourcebook for any logo designer. It works on two levels, first by showcasing over 500 succe...

Paperback: 240 pages
Publisher: HOW Books (December 30, 2010)
Language: English
ISBN-10: 1440310335
ISBN-13: 978-1440310331
Product Dimensions: 7.5 x 0.7 x 10.4 inches
Amazon Rank: 489021
Format: PDF ePub fb2 djvu book

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I bought this book with the expectation of learning something that could help me design great logos. What I found was pages and pages of logos, each with two arrows pointing at different portions of the logo and an adjective at the base of each arrow...

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from around the world and then by analyzing how these logos are constructed to communicate and convey brand value. The logos in Design DNA: Logos are organized by industry sector, and each logo is deconstructed to reveal creative solutions by examining and discussing the choice of font, color, characteristics, and imagery and getting to the very heart of its design DNA. The design briefs and company histories illustrate how and why the logo design successfully portrays its message. Case studies provide further in-depth analysis, and walk readers through the reasoning behind the design decisions that made the logo work. "Focus On" sections also provide useful information on specific elements such as typography, icons, and colors, and how to apply them to the logo design.