When designer Peter Dixon joined the Sainsbury's Design Studio in 1962, he ignited a remarkable revolution in packaging. The British supermarket was developing its distinctive range of “own label” products, and Dixon's designs for the line catapulted Sainsbury's to the graphic forefront: simple, stripped down, creative, and completely different from what had gone before. The striking modernity of ...
Paperback: 208 pages
Publisher: FUEL Publishing (December 31, 2011)
Product Dimensions: 7.2 x 0.8 x 9 inches
Amazon Rank: 1478593
Format: PDF ePub fb2 TXT fb2 ebook
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Sainsbury's is one of the top five supermarkets in Britain. Founded in 1869 as a grocers, it opened its first supermarket in 1950, then it was called a self-service store. The company has always tried to live up their slogan: good food costs less a...
nsbury's look pushed the boundaries of high-street graphic design, reflecting a period full of postwar optimism. It also helped build Sainsbury's into a brand giant, the first real British “super” market of the time. Produced in collaboration with the Sainsbury family and the Sainsbury Archive in London, Own Label examines and celebrates this paradigm shift that redefined packaging design. An essential book for graphic designers and those interested in cultural nostalgia from the 1960s and 1970s, Own Label offers a unique historical insight into how the foods we ate were packaged for our consumption.